January 25, 2012
Survey Response Rates Are Hard to Predict
Predicting your survey’s response rates is as easy as drafting the questions. This may seem like a roundabout way of approaching the dilemma, but it’s the truth. Your free online survey maker could make things easier with automated data tabulation and calculation, but there are still too many variables you’ll have to consider as you delve into your survey project. The difficulty will depend on whether you’re surveying a known or new market. Breaking new ground is particularly challenging because your expectations rarely pan out favorably. If you’re firmly settled in your market and you only intend to conduct the survey to maintain or improve your niche, then the investment should pay off.
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